The Marketing for Business Bundle is the ideal training solution for any business owner who is looking to increase their exposure and conversions. Marketing will help you to put your business in front of the right people, building awareness, and most importantly, making profits and a sustainable return on investment for the money you spend.

This four-course package will teach you how to use the power of social media, which has become one of the biggest tools in marketing to businesses of all sizes, combined with how to effectively use your marketing budget to smash sales targets and how to create campaigns using Google’s AdWords platform to drive traffic to your website and products/services. All of this is rounded off by a course which specialises in marketing for small businesses, to help you make a big impression.

Marketing for Business Bundle

    • Describe the value of social media to your marketing plan
    • Create and launch a social media marketing plan
    • Select the right resources for a social media marketing team
    • Define how to use social media to build an internal community
    • Use metrics to measure the impact of a social media plan
    • How to manage difficult social media situations
    • Describe features of some of the key social media sites, including Facebook, Twitter, and LinkedIn
    • Decide whether a blog adds value to a social media plan
    • Speak about specialty sites and social media management tools
    • How to stay on top of social media trends and adjust your plan as the digital world evolves
    • Describe the essential elements of a marketing plan, no matter the size of the business
    • Apply tools and strategy to create a marketing plan that supports the growth of your small business
    • Use six steps to create, implement, and review a marketing plan
    • Leverage the best of Internet and social media marketing
    • What is meant by the term “marketing”.
    • How to use low-cost publicity to get your name known
    • How to develop a marketing plan and a marketing campaign
    • How to use time rather than money to market your company effectively
    • How to perform a SWOT analysis
    • Define Google AdWords and PPC
    • Set up keywords lists and groups
    • Find tracking and statistical information
    • Describe conversions from click throughs
    • Decide whether you will write your own ads or enlist help from third party companies

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