Digital marketing takes place in many platforms; social media, emails, websites and search engines. It is everywhere in the digital age and with technological advancements being made every day, the power of digital marketing will continue to grow. Digital marketers are in demand in the UK with 72% of big companies suffering tech skills gaps, with the digital skills gap costing the UK economy over £63 million in 2017 alone. If nothing changes by 2024, that figure is expected to rise to £90 billion.
ABOUT THE COURSE
This course is developed by industry experts, Level 1 Introduction to Digital Marketing, will show you how to harness the true power of digital marketing for business growth and success. On completion of the course, candidates will be able to secure digital marketing roles within a business or agency environment.
HOW WILL THIS COURSE HELP MY CAREER?
The Certificate in Digital Marketing is based on giving you the knowledge and practical skills to utilise one of the most important skills in the modern workplace and the most powerful tools available to businesses in the technological age – digital marketing. On completion of the course, candidates will be able to secure digital marketing roles within a business or agency environment.
Level 1 Certificate in Digital Marketing with Tutor Support
What Will The Certificate In Digital Marketing Cover ?
- How to create an SEO campaign
- How to write SEO-friendly content and evaluate the performance of an SEO campaign
- Advertising on different search platforms
- Setting goals for PPC campaigns
- Display advertising
- Social media marketing and how it connects to your business
- How marketing is vital in maintaining customer satisfaction
- Advertising through social media
- Measuring success of social media campaigns