71% of all internet users are also social media users and these statistics are expected to continue growing. In 2019, it is estimated there will be 2.77 billion social media users, with Facebook having at least two billion of that astounding figure.

For businesses, that size target audience can’t be ignored and that is why social media job roles have become commonplace in the job market. The growth of social media has been exponential: it’s hard to think that just over ten years ago, the social media sections of marketing teams didn’t exist, or were just a fledgling seed about to blossom into a fully operational component of the digital workforce.

This CIW Social Media Strategist training and exam package will teach you how to create and analyse a social media campaign to make appropriate business decisions. It is ideal for anyone looking to understand social media beyond a mere usage of an account, or anyone aspiring to become a social media marketer.

CIW Social Media Strategist Exam

The exam needed for full certification (1D0-623) is included:

  • 55 questions
  • 76% required to pass
  • 90 minutes time limit

CIW Social Media Strategist Exam Domains

  • Domain 1: Introduction to Social Media
  • Domain 2: Social Media in Business
  • Domain 3: Social Media Strategy
  • Domain 4: Social Media Campaigns
  • Domain 5: Social Media Platforms
  • Domain 6: Social Media Presentations and Blogs
  • Domain 7: Social Media Risk, Reputation and Crisis Management
  • Domain 8: Social Media Advertising
  • Domain 9: Social Media Metrics and Analysis
  • Domain 10: Social Media Reporting and Optimisation

Social Media Strategist Training & Exam

    • Explain business uses of social media
    • Identify steps involved in a creating successful social media campaign
    • Discuss crowdsourcing and crowd shaping strategies
    • Identify strategies and tactics for creating and using folksonomies
    • Summarize and deploy typical social media metrics
    • Explain the concept of gamification in relation to social media, including peer-based endorsements
    • Identify and use tactics for gathering and analysing data
    • Explain specific user-tracking techniques
    • Track virtual and brick-and-mortar business using social media and Web technologies
    • Explain and interpret data reuse strategies
    • Create reports about strengths and deficiencies of existing social media strategies

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