©2019 by The Sheffield School of Fashion

Boost Your Business Fast With Marketing

Boost Your Business Fast With Marketing, Google Analytics and Social Media

 

Learn how to master powerful social media platforms for personal and business use. Social media is the new word of mouth and for marketing to be successful it is crucial to know how to leverage these platforms. When the course is completed, students will have a firm understanding of how to use social media in a sales and marketing capacity and fully understand how to use these new skills to advance their career. Whether you are a beginner in this field or a seasoned professional, this course will take your skill set to the next level.

We use only the world’s finest instructors who have a minimum of 15 years real world experience and are experts in their fields. Unlike a live class you can fast-forward, repeat or rewind your lectures, enabling you to fully understand each topic before moving on. This creates a personal learning experience and gives you all the benefits of hands on training with the flexibility of fitting it in around your busy schedule.

  • Key Learning Points

    Used effectively, social media can outperform all other types of marketing and communication strategy. This course provides a comprehensive and in depth knowledge of all major social media platforms and how correctly applying them can revolutionise your online reach.

    Focus areas include:

    Basics of marketing with social media - An introduction to the most popular and powerful social media platforms including Facebook, Twitter, Pinterest, Reddit, LinkedIn, Google+ and YouTube.

    Marketing tools and tips for success - Learn the tools available to help you boost your social media reach, including Bitly, Woobox, Hootsuite and Storify.

    Google Analytics - Google Analytics is a powerful tool which can help you successfully promote your website on the world’s largest search engine.

    Facebook - Facebook isn’t just for interacting with your friends – it’s also a very powerful marketing tool for businesses too. Learn how to use Facebook to promote and grow your brand.

    Marketing with Google, YouTube, Reddit, Pinterest, Twitter, LinkedIn and Tumblr - Learn how to get the most each of the largest social media platforms.

    Adantages of this course

    Social media marketing is an integral part of day-today life and a thorough knowledge of how to use it will impress employers and advance your career prospects, or help you market your own business. Other benefits of this course include:

    • A comprehensive knowledge of the most powerful and important social media platforms.
    • Firm understanding of how to use social media platforms in a marketing and sales capacity.
    • Take your skill-set to the next level by learning to use social media and pairing it with analytics.
    • Advance your business or career by proving that you have mastered this sector of marketing and sales.
    • Build your career prospects and impress potential employers.

    Sign up now and boost your career or business further than you could ever thought possible.

    • Units of Study

    Basics of Marketing with Social Media

    Introduction

    • Social Media Introduction
    • Creating an Google Account
    • Setting Up Your Twitter Account
    • Getting Your Twitter House in Order
    • Why Facebook for Your Business?
    • Using Facebook as a Business
    • Setting Up Your Business Page
    • Setting Your Cover Photo
    • Tying It All Together

    Adjusting Your Facebook Settings

    • Adjusting Your Settings
    • Updating Your Page Info
    • Tips for Getting 25 Likes
    • Using Facebook as Your Business Page

    Posting on Facebook

    • What Kind of Person Would Your Business Be?
    • How to Post to Facebook
    • What to Post
    • Sharing Posts
    • Sharing Links
    • Pinning and Highlighting with Posts
    • Getting Notifications and Staying in Clients News Feed

    Twitter

    • Limiting the Number of Actions
    • Setting Your Twitter Preferences
    • Finish Setting Up Your Profile
    • Twitter Widgets
    • Who to Follow
    • Connect
    • Bringing Followers from Facebook
    • Intro to Hashtags
    • Examples of Hashtags
    • Monitoring Whats Going On
    • Using Twitter for Social Listening
    • Social Media Tips
    • Hashtags Across Social Media

    Pinterest

    • Overview of Pinterest
    • How does Pinterest Relate to Your Business?
    • Industry Specific Sites
    • The uses of Pinterest

    Reddit

    • Introduction to Reddit
    • The Rules of Reddit

    LinkedIn

    • Introduction to LinkedIn
    • Overview of the Interface & Settings
    • OpenLink Settings
    • LinkedIn Groups
    • Adding and Removing Applications
    • Basic Account Settings
    • Updating Your Public Profile
    • LinkedIn Connections, Groups and Pages
    • LinkedIn Channels & Today
    • Advertising on LinkedIn

    Google+ and Youtube

    • Introduction to Google+
    • Overview of the Interface
    • Setting Up a Google Plus Page
    • Linking Your Other Social Networks
    • Linking Your Website to Your Google+ Page
    • Review of Your Google+ Dashboard
    • Notification Settings for Google+
    • Photo Settings in Google+
    • Google+ & YouTube
    • YouTube Advanced Settings
    • Interface for Uploaded Videos
    • Sharing Videos Across Your Social Network
    • Updating Your About Section

    Additional Tools

    • Bitly
    • Woobox
    • Woobox Contd
    • HootSuite
    • HootSuite Contd
    • Storify
    • Social Media Rules and Tips

    Marketing Tools and Tips for Success

    • Bitly
    • Woobox
    • Woobox Contd
    • HootSuite
    • HootSuite Contd
    • Storify
    • Social Media Rules and Tips

    Google Analytics

    Introduction to Google Analytics

    • Intro Definitions Pt 1
    • Intro Definitions Pt 2
    • How Google Analytics Works

    Fundamentals of Google Analytics

    • Build Analytics Infrastructure
    • Setting Up Conversion Data
    • Input New Users
    • Setting Up Conversion Data
    • Examine Extra Points

    Basics of Google Anayltics

    • Basic Features
    • Dashboard
    • Shortcuts
    • Adding a Dashboard
    • Sharing Reports
    • Alerts
    • Realtime Analytics
    • Standard Reports
    • Views2

    Reports in Google Analytics

    • Acquisitions Intro
    • All Traffic Aquasitions
    • Acquisitions Overview
    • Acquisition Channels
    • Cross Development
    • All Referrals
    • Campaign
    • Keywords
    • Social
    • Webmaster Tools

    Behavioral Reports

    • Behavioral Reports Intro
    • Dimensions
    • Content Drilldown
    • Landing Pages
    • Exist Pages
    • Events
    • Event Flow Report
    • Working with Events
    • Site Search Report
    • Working Site Report
    • Site Search 2
    • Site Search 3
    • Behavior Flow Report
    • Site Speed
    • Using Site Speed Search
    • Page Timings
    • Speed Suggestions
    • User Timing Adsense
    • Experiments
    • Inpage Analytics

    Audience

    • Audience Reports
    • Location Report
    • Language
    • Behavior
    • Frequency Recency
    • Engagement Report
    • Technology Reports
    • Mobile Reporting
    • Demographic Report
    • Interests
    • Visitor Flow Chart

    Conversions

    • Intro
    • Funnel Visualization
    • Goal Flow Report
    • Reverse Goal Path
    • Goal URLs
    • Ecommerce Reports
    • Product Performance Reports
    • Transactions Report
    • Time to Purchase Report
    • Multi-channels Funnels Report
    • Assisted Conversion Report
    • Top Conversion Paths Report
    • Time, Log & Path Length Report
    • Attribution Report & Model Comparison Tool
    • Conclusion

    Facebook 101

    • Adjusting Your Settings
    • Updating Your Page Info
    • Tips for Getting 25 Likes
    • Using Facebook as Your Business Page

    Facebook 102

    • What Kind of Person Would Your Business Be?
    • How to Post to Facebook
    • What to Post
    • Sharing Posts
    • Sharing Links
    • Pinning and Highlighting with Posts
    • Getting Notifications and Staying in Clients News Feed

    Marketing with Google and YouTube

    • Introduction to Google+
    • Overview of the Interface
    • Setting Up a Google Plus Page
    • Linking Your Other Social Networks
    • Linking Your Website to Your Google+ Page
    • Review of Your Google+ Dashboard
    • Notification Settings for Google+
    • Photo Settings in Google+

    Reddit

    • Introduction to Reddit
    • The Rules of Reddit

    Pinterest

    • Overview of Pinterest
    • How does Pinterest Relate to Your Business?
    • Industry Specific Sites
    • The uses of Pinterest

    Twitter

    • Limiting the Number of Actions
    • Setting Your Twitter Preferences
    • Finish Setting Up Your Profile
    • Twitter Widgets
    • Who to Follow
    • Connect
    • Bringing Followers from Facebook
    • Intro to Hashtags
    • Examples of Hashtags
    • Monitoring Whats Going On
    • Using Twitter for Social Listening
    • Social Media Tips
    • Hashtags Across Social Media

    Linked In

    • Introduction to LinkedIn
    • Overview of the Interface & Settings
    • OpenLink Settings
    • LinkedIn Groups
    • Adding and Removing Applications
    • Basic Account Settings
    • Updating Your Public Profile
    • LinkedIn Connections, Groups and Pages
    • LinkedIn Channels & Today
    • Advertising on LinkedIn

    Tumblr

    • Tumblr Introduction
    • Setting Up a Tumblr
    • Dashboard
    • Posting to Tumblr
    • Testing Your Post
    • URL Post
    • Chat Post
    • Audio on Tumblr
    • Video on Tumblr
    • Tumblr Conclusion
  • Compatibility

    Course Code
    TSSF112569
    Type
    Online Course
    Course Access
    1 Year
    Exams Included
    No

    System requirement

    Processor
    2 gigahertz (GHz)
    RAM
    2 GB
    Operating Systems
    Windows 7
    Windows 8
    Windows 10
    Mac OS
    Browsers
    Internet Explorer 8 or above
    Google Chrome
    Safari 8
    Mozilla Firefox

    Compatibility

    Windows, Mac Android 

    The Sheffield School of Fashion 

£999.00Price